Making mistakes is usually not a big deal, especially if we learned something from them and make sure not to repeat them. NOT on social media.
You can unpublish what you’ve published but you can never “unsee” what your audience has seen, read or watched. Once you’ve posted something online, it’s there for all people to see and, more often than not, to criticise.
That’s why special attention to details is important when managing a social media campaign.
Running a social media campaign is not as simple as just posting your products and services. It takes extensive research, thorough market analysis, and a very creative mind.
Social media marketing is more than letting your employee manage your Facebook page. It takes a specialist and an experienced social media marketer to make it work. Of course, you can also have your employee undergo some training about social media management. And this is what businesses usually do.
But here’s what happens when you leave social marketing to amateurs.
Mention vs Reply
An experienced social media manager knows the difference between a mention and a reply, and how to use each of them properly. A reply starts with @handle and it will only be visible to the people managing the account and your mutual followers. Replies are used if you want to get the attention of someone and want that person to address something relevant to only him or her.
Adding a period though, before the person’s handle (.@handle) is considered a mention and makes your tweet visible to all of your followers. Another form of mention is when you use the @handle in the body of your tweet.
For example, if you start a tweet with @handle, it’ll only be seen by people managing the account and your mutual followers. This is considered a reply. Including a period before a person’s @ handle, though, allows all of your followers will see your tweet in their streams. This is a mention.
Replies are commonly used when you want to reach out to someone to address something that may be relevant to them, but of no significance to the rest of your followers. If you use @handle anywhere else in the tweet, you’ve got yourself a mention. Mentions allow your followers to see the tweet because they will appear on your Twitter stream.
Getting confused with these two can cost you the opportunity to reach a wider audience.
Too much #Hashtags.
We all know that using hashtags is useful in marketing because it allows you to categorise your images and improves your visibility in terms of image search. Hashtags make it easy for people to search for similar images.
However, too much of something is not always good. It is ideal to use only one or two hashtags and refrain from using complicated hashtags like #idontknowwhatimdoing.
Although hashtags are helpful in boosting your post, improving search results and visibility, using too many makes your post redundant and cluttered.
Using Irrelevant Trending Hashtags
This mistake is the sister of the previous one. Using the wrong hashtags, even though they are trending, can twist your message in the wrong way. If your post is about your product and services, don’t use hashtags about the #Grammys or irrelevant trending hashtags.
Avoid spam-style hashtags because not only is it in bad taste to piggyback on the popularity of trending hashtags, it also affects the validity of your leads or your reach.
Forgetting Your Banner Photo on LinkedIn
LinkedIn launched banner images for Company Pages in 2012 and it works just like your cover photo on Facebook. After 5 years, many people and businesses have yet to realise the marketing value of this LinkedIn feature.
Not having a banner photo on your company page makes it look boring, outdated and detached from your branding.
Having a banner image allows your business to illustrate its unique message, feature products or show company photos that reflect your company culture.
Pin Boards Without Descriptions.
Pinterest, just like Instagram, is a platform most suitable for marketing using images. And one of the most popular features of Pinterest is the board. Boards allow you to pin and upload images related to a specific topic. But some people disregard the board descriptions, which is a big mistake. The board descriptions appear beneath the board title, where you can write a sentence or two to describe what the board is all about. Filling out the board description will help a lot in terms of SEO. You can add keywords and relevant description to pump up your page’s SEO.
Articles With No Images.
According to studies, 40% of people respond better to visual information than plain text. That’s why images are powerful marketing tools. Aside from attracting the attention of your audience, it also adds value to your content.
Whenever an article is posted on Facebook and other platforms, that platform usually generates a preview of the article which includes an image. But there are times when the preview does not include an image, in which case you should take time to look for a relevant image to add to the post.
Including a URL in Your Post
When you post an article on Facebook, LinkedIn, Twitter or other social media platform, a thumbnail image and description are automatically generated. So there’s actually no need for you to include the URL in the written post. This is actually not a big deal and some businesses prefer having the link because it works for them. To understand which works for you, conduct an A/B test to see which post garner more clicks – the one with the extra URL or the one without.
Are you guilty of these errors too?
By avoiding these social media blunders, you will find yourself with less need for damage control and more time to make positive marketing strides.