Facebook’s organic reach is dying, that’s the harsh reality. That means fewer people are going to see your posts and engagement is going down as well.
Facebook defines organic reach as “how many people you can reach for free on Facebook by posting to your Page.” When Facebook Page was new, the organic reach was around 16% of your fan base. This percentage dropped to 6% in 2014 and further dropped to 2% in 2016. If your Page has 100,000 fans, this means that your post will only be seen by around 2000 people.
The decline in Facebook’s organic reach can be attributed to 2 things. First, there’s just too many contents being published every minute. Second, Facebook’s algorithm has changed in such a way that it shows posts that are more relevant to the readers.
This drop in organic reach has pained a lot of Facebook marketers and business owners. Most especially the small business owners who have no budget to run ads or boosted posts.
So we’ve come up with this list to help small business owners to maximise that 2%. These Facebook strategies will help you reach more people without having to pay for ads.
Facebook marketing doesn’t have to be expensive. With these tips, you are sure to reach and engage with more people with your posts. But if you have a budget, you can also consider doing Facebook ads or boosting posts. They’re not that expensive anyway.
For more Facebook marketing tips, send me a message or comment below.