After 15 years, Facebook has grown into an empire, taking several other big brands under its wings, such as Instagram and WhatsApp. These other brands have their own established market before they were integrated into the Facebook brand, that’s why a lot of people are not aware of the change in leadership.
In fact, according to a research done by Pew Foundation found that only 29% of users know that Instagram and WhatApp are owned by the social media giant that is Facebook.
Because of this, Facebook has been trying to increase awareness among users about which brands belong to the Facebook banner. According to a blog post from Facebook, “People should know which companies make the products they use.”
For this purpose, Facebook has released a new logo that will be rolled out in a few weeks, to be used on brands that belong to Facebook. The new logo for Facebook Inc, which spells out the word Facebook (FB) in all capital letters using a new font, was designed to distinguish the corporate parent from its subsidiaries. Instead of the usual blue colour that’s designated for Facebook, the new logo alternated between blue for Facebook, green for WhatApp, and purple, red and orange for Instagram.
According to the announcement on the Facebook blog:
“Facebook is updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
With this new logo, business owners will be able to distinguish which platforms are owned by Facebook so they will be able to maximize its features. For example, because Instagram is owned by Facebook, some of the ad features and targeting tools of Facebook are also available on Instagram. Businesses that are not aware of this won’t be able to enjoy the added features because they don’t know where to look.
Aside from getting access to extra features, Facebook also implements almost the same set of policies and guidelines for its main apps and subsidiaries. Knowing that a certain app belongs to Facebook gives you an idea of what to post and what to avoid, based on Facebook’s general guidelines.
This isn’t the first time Facebook has claimed ownership of its other brands. Earlier this June, the social media giant has started adding the phrase “from Facebook” on all of its apps. This new logo will soon be added on all products and marketing materials in the coming weeks.