Social media marketing is one of the most popular digital marketing strategies that most businesses are doing.
But in order for you to know whether it is working or not will all boil down to what the numbers say.
We’ve put up together a list of the top social media analytic tools that you could use to gauge the efficiency of your social media marketing campaign.
Here they are!
Buffer (Free – $2500/year)
Buffer lets you see the statistics of your social media engagement on Twitter, Facebook, Google+ and Linkedin for every single post that you run across their software. Furthermore, it lets you see which of your posts gained the most engagements.
With Pinterest becoming more popular, it is a must for every local business owner to jump on it. Tailwind is a social media analytic tool that helps you optimise your Pinterest marketing campaign. You can use it to track your metrics and at the same time, it allows you to see how your pins and boards are performing online.
Followerwonk (Free – $79/month)
Followerwonk allows you to get data based on your activity and followers on Twitter. Aside from that, it lets you know when your followers usually log in and where they’re from. This is a great way to help you plan for a social media strategy based on geographical location.
SocialBro (Based on request)
A tool solely for Twitter, SocialBro allows you to get insights based on your followers and content metrics. Aside from that, SocialBro is also known as a great way to track your Twitter ads as well.
Another social media analytic tool for Pinterest, Viralwoot allows you to not only schedule your pins but at the same time it allows you to see your new followers, repins and likes. Aside from that, it also lets you know whenever a content from your website gets pinned on Pinterest.
Iconosquare ($28.80/year per IG account)
Iconosquare is more of a social media management tool but it also allows you to get insights from your Instagram account. It tells you insights based on your engagements and at the same time offers you suggestions on the best times to upload a post or what filters to use.
SumAll (Free – $99/per month)
SumAll is a great social media analytic tool for many of your social media accounts such as Facebook, Twitter, Google+ and Linkedin. SumAll gives you a daily or weekly report of your social media performance.
Social Mention (Free)
You can use Social Mention similar to how you use a search engine. You can type in a keyword or phrase and it will provide you with content from various social media platforms. It also allows you to track various metrics as seen on other social media analytic tools.
Quintly ($129/month – $479/month)
Quintly allows you to track and compare your social media performance on various platforms such as Facebook, Twitter, Google+, Youtube and more. With their data analysis, you can easily compare how well you are performing in contrast to your competitors.
Cyfe (Free – Premium)
Cyfe allows you to monitor and track your data on many social media and online platforms such as Facebook, Twitter, WordPress, Google Analytics, Adsense, Mailchimp, Amazon and more. With all data on just one tool, you don’t need to move from one social media analytic tool to another to track all your online marketing activities.
Socialbakers ($120 – $480/month)
Being one of the most popular social media analytic tool, Socialbakers is an all-in-one package. It lets you track all your social media performance across various platforms and at the same time gives you segmented data such as brand visibility, competitor analysis, key performance indicators to name a few.
Beevolve allows you to monitor your brand’s engagements, launch social media campaign and measure their results.
Keyhole ($49 – $3,000/month)
If you’re launching a Twitter campaign with a branded hashtag, then Keyhole is just right for you. It allows you to see insights based on hashtags which can also help you tailor your tweets to gain more reach.
Klout (Free or based on custom plan)
Klout is a social media analytic tool that gauges your social media performance through scores. The higher your score, the more effective your social media influence is. Klout also gives you insights on which social media channel creates a bigger impact for your business.
Hootsuite (Free or based on custom plan)
Being one of the most popular social media tools, Hootsuite does not only help you manage your social media accounts but it also helps you get insights on your social media marketing campaigns. It gives you a detailed report on your social media reach, engagements and more.
Riffle is one of the must have social media analytic tool that we suggest. Its browser extension can provide you stats such as retweets per tweet, top hashtags, mentions and more whenever you visit a Twitter profile.
One of the widely used social media analytic tool, Crowdbooster allows you to see insights on their dashboard that includes your most important followers and gives suggestion on the perfect time to do social media posts.
Perhaps what’s great about Oktopost is the fact that it allows businesses to monitor their social media performance based on conversion. It lets you to know where a specific lead came from. This makes Oktopost an excellent B2B social media analytic tool.
Little Bird (custom plan)
Little Bird helps you find influencers on social media. It helps you reach out to them and at the same time share their content.
Rival IQ ($199 – $439/month)
Another social media analytic tool that helps you monitor your competitors’ social media performance would be Rival IQ. It shows a record of your competitors’ audience growth from weekly to an annual basis.
Salesforce Marketing Cloud ($400/month)
Another all-around social media tool, Salesforce Marketing Cloud helps you get metrics on the types of content that are generating more engagements and exposure. It is one of the most popular online brand monitoring tools today.
Moz Pro ($99/month)
From one of the leading SEO brands, Moz Pro allows you to track your network size, social media engagement and traffic per social network.
Klear provides you with information on industry influencers and the latest trends. It gives you information on influencers’ online reach, responsiveness and online activity. It also gives you suggestions on who you should reach out first thus saving you a huge amount of time.
Mutual mind acts like a command center like social media analytic tool. Not only does it allow you to monitor various social media accounts, it also provide you insights on brand exposure and segments social profiles and business rules.
Synthesio (based on what you need)
Synthesio gives you information on various social media data. It allows you to do specific research on social marketing trends, how your followers engage with your brand and track how efficient your social media campaigns are.
Olapic is a great social media analytic tool that allows you to curate videos and images from various sources and then gives you an in-depth analysis. Aside from that, it could also provide insight on your social media engagement and the revenue you make out of it. Furthermore, it also allows you to track your followers and more.
Digimind Social ($499/month)
Widely recognised as a powerful social media analytic tool, Digimind Social allows its users to get insights on their followers, communication and social media engagements. Moreover, it provides you with data analysis from both social media platforms and search engines in order to give you a better picture of what’s going on digitally.
Engagor (based on what you need)
If you’re running a business that delves on making sure that your clients are happy, then Engagor is best for you. It allows your marketing team to interact with your customers on various social media platforms and provides you with insights on the online activity of your customers. You could also track your team’s online engagements on other digital channels as well such as blogs, forums, etc.
Brand24 is a great social media analytic tool for individual marketers and even bloggers. Brand24 provides you with a detailed report on your social media activity and tracks the efficiency of your campaigns. It also allows you to find the best influencers to reach out to and analyzes your social media mentions based on sentiments.
What can you say about our list?
Do you have a social media analytic tool you’d like to add to it?
Let us know on the comment section below.
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