Web Marketing Services

Web Marketing Services: What You Need To Know

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So you’ve just heard a nice sales pitch from a company who offers web marketing services.

You know you feel the need to get on board.

You know you need to improve your company’s digital presence.

But before you hire that company that offers great web marketing services, you have to know that there are tons of web marketing services that you can choose from.

Of course choosing the right one will ultimately depend on what your company actually needs.

Here are 5 types of web marketing services you have to know.

1. SEO (search engine optimisation)

SEO or search engine optimisation is probably one of the most common web marketing services every digital marketing company offers.

It helps your company’s website pop up on various search engines.  So when your target audience searches something related to your product or services, your website will come up on the first few pages of Google and thus generate traffic and even convert him or her to an actual customer.

Here are the Pros and Cons of this web marketing service:


  • SEO provides continuous traffic to your website
  • SEO can turn your company into an authority in your chosen niche
  • SEO provides a huge exposure for your company
  • Majority of consumers use search engines to search for a specific product or service


  • SEO takes time to actually see results
  • You have to make sure you hire the right company to do it
  • SEO requires a big investment if your niche is very competitive
  • SEO is very dynamic –  you may gain or lose search engine ranking any time
  • SEO needs to be a continuous process to maintain or improve your ranking
  • You have to follow strict rules and guidelines

2. Online advertising

Aside from SEO, online advertising is one of the popularly known web marketing services. Online advertising uses various platforms but the most popular today would be Pay-Per-Click ads.

Pay-Per-Click ads allow your website or landing page to appear on various pages on the web. On Google search engine for example, it appears at the top most portion of the search result. Pay-Per-Click is a great way for you to acquire leads fast however it is a bit expensive especially if you want your campaign to run for a very long period of time.

Here are the Pros and Cons of this web marketing service:


  • PPC targets specific audience or customers
  • PPC provides you with quantifiable results
  • PPC allows you to monitor your conversion rate
  • PPC can get you leads fast
  • PPC provides local and worldwide exposure for your business


  • PPC requires you to hire a PPC specialist
  • You have to continuously spend money to keep it running
  • Your PPC ads disappear when you stop spending money
  • Though PPC can provide you leads, it doesn’t guarantee a sale
  • You have to monitor your PPC campaigns frequently

3. Social media marketing

Unlike the two other web marketing services above, social media marketing delves on using social media platforms such as Facebook, Twitter and Linkedin to name a few to promote your business. There are various ways that you could use social media to get more leads online. You could use it to promote your products and services, improve brand awareness and even launch social media ads.

Here are the Pros and Cons of Social Media Marketing:


  • Social media marketing is not expensive
  • Social media centers around customer interaction
  • Social media can nurture brand loyalty
  • Social media provides a way for you to listen to your target audience


  • Social media is time consuming
  • Social media requires consistent content
  • Social media ROI can be difficult to define

Before going for some web marketing services, make sure that you determine their advantages and disadvantages first. Focus on the ones that can generate good ROI for your business.

If you need more information on web marketing services, feel free to get in touch with us or let us know your thoughts on the comment section below.


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