People who have access to the internet and a smartphone or computer nowadays spend the majority of their time on social media.
However, when compared to the past, today’s consumers have an average attention span of about nine seconds. Because of this short attention span, markets find it difficult to use wordy content to promote their products or services. As a result, social media marketers’ social media marketing strategies now include images.
Because our brains devote a significant portion of our brains to vision, social media marketers have realized that humans process images at light speed. As a result, in a world where the average attention span is rapidly decreasing, pictures have become the new digital marketing trend of transmitting the information.
So, what is the significance of images in social media marketing? Read on!
1. To catch the audience’s attention
Images have never been more important in capturing the attention of your target audience. Images on social media can be an effective tool for increasing traffic because of their ability to easily capture the attention of their viewers.
In contrast to textual material, which can become monotonous, visual material keeps the audience engaged, which is likely to result in a higher level of engagement from the audience.
2. For easy recognition
It’s no secret that visual stimuli naturally pique our interest as humans. This is due to the fact that our brains are wired to process visual information, which is why we subconsciously look at images rather than texts.
Social media marketers who include images in their promotional campaigns receive more clicks than those who do not. Failure to include appealing images in your online content as a social media marketer means your marketing campaign will be ignored. Make the background of your social media marketing images transparent to make them more appealing and engaging.
3. To make your message memorable
If you hear a promotional message right now, chances are you’ll forget about it in 72 hours. However, if the promotional material is accompanied by enticing and relevant images, there is a 65% chance that you will remember the information for more than three days. Such is the power that images have.
As a social media marketer, this means that images help your audience remember your content for an extended period of time. As a result, to build your brand and communicate your message, combine text-based information with images.
4. To build identity
The consistent use of imagery in your social media marketing campaigns aids in the development of brand identity. Customers will begin associating your images with your brand if you use similar images with an almost identical pattern and color on all of your social media platforms to market your brand, products, or services.
Of course, as a marketer, you’d want to be consistent in your marketing campaigns to avoid confusing your target audience. As a result, using consistent imagery across all of your social media platforms helps your target audience understand that all of your accounts are linked.
Wrapping Up
Given the sharp decline in attention among online content consumers, images are critical in social media marketing. Images help you capture your audience’s attention, communicate important information, make your message memorable, and build brand identity.