An Instagram business profile is a valuable addition to your digital toolkit. After all, Instagram has roughly 1 billion monthly active users, many of whom happily follow brands.

With 90% of Instagram users following a business, it’s a no-brainer to use the platform.

But, if you’re on the fence about whether an Instagram business account is right for you (no judgment), let us persuade you otherwise. A business profile on Instagram can help you save time and grow your audience.

1. Customers take you more seriously.

More information and a quick contact button enhance the professional appearance of your business profile. It also provides additional ways for your audience to contact you.

Because the distinctions between the two are so clear, Instagram users can instantly tell when a profile belongs to a business or a content creator, providing a greater sense of trust.

Another way to establish trust is to consistently post and engage on Instagram. However, creating content and engaging with your audience are only two components of an Instagram marketing strategy. Download our comprehensive guide to learn how to achieve your Instagram goals.

2. Get access to analytics. 

By switching to an Instagram business account, you gain access to built-in insights about your account’s performance.

You can view your post performance, follower activity, and audience insights. While this information isn’t particularly detailed, it provides a good overview of your account’s success and can provide you with a basic understanding of how well your content is performing.

3. Ability to add links to your Instagram Stories.

Instagram is notorious for not allowing you to link directly to blog posts and landing pages from your posts, which explains the popularity of “link in bio” and tools that collect all of your recent or important links on one Instagram-accessible page. Accounts with more than 10,000 followers, on the other hand, gain access to swipe up links within Instagram Stories, but only if the account is an Instagram business profile.

While it may take some time to reach 10,000 followers on Instagram, if you develop a successful Instagram strategy, you’ll be linking content in your Stories in no time. Using Story links is an excellent way to highlight new content, highlight limited-time offers, or resurface timely content and products based on what’s trending.

4. Have access to IG advertising. 

Instagram ads and promoted posts are created through Facebook’s ads manager, so you must have an Instagram business profile linked to your Facebook Page in order to create Instagram ad campaigns.

Instagram advertising should be used by your brand to help generate leads, increase conversions, and reach the 10,000 follower mark faster. Paid ads can help you target key audiences if you’re struggling to increase your reach and overcome some of the challenges brands face due to the Instagram algorithm.

5. Tag products on your posts. 

Finally, another fantastic benefit available only to business accounts is the ability to convert your feed into an online store.

Tagging products and turning photos into shoppable posts is an excellent way to generate new revenue for your brand, but you must first switch to or set up your profile as a business account. Given that 46% of Instagram users make a purchase after seeing a product, and even more do additional research on that product after viewing, it makes sense to make this type of browsing as easy as possible.

Bottomline

Are you ready to step up your Instagram marketing efforts? By converting to an Instagram business profile, you gain access to a plethora of additional great brand tools and perks, allowing you to truly wow your audience on the platform.