Various social media sites experience a significant increase in conversation during the holiday season. Have you ever wondered why this is so? Nowadays, everything happens on social media platforms, from product discovery to final purchase, whether it’s about promotions or sales. As a result, there is always a need for a perfect holiday social media plan that can take your business to the next level.

With over 3.6 billion social media users and an increase in the amount of time spent on social media platforms. Online promotions have become a must, especially during the holidays such as Thanksgiving, Black Friday, Cyber Monday, and Christmas.

One of the most straightforward ways to increase your brand’s organic reach is to create social media content for holidays – special days throughout the year that resonate with consumers and encourage them to engage.

You don’t want to be glued to your phone or manually updating social media material during the holidays, do you? We’re here to help you get organized if you don’t already have a set-and-forget social media content workflow.

Steps to create an effective social media marketing campaign for the holiday season

With the holiday season just getting started, now is an excellent time to devise a winning strategy for making the most of your postings before the new year.

Here are some ideas for how your organization can be creative with holiday social media in ways that your target audiences will appreciate, such as using appropriate language, timely updates, and relevant resources.

1. Learn from the past. 

Businesses rarely consider this, but it is a very useful tip. Instead of guessing what you would do, look at your previous year’s data. What worked (or did not work)? Which platforms provided the best return on investment? What should you do next time?

Analyzing your previous year’s data will show you what worked well and where you can improve. You can accomplish this by utilizing tools such as Google Analytics or any other social media marketing tool.

Once you start looking into this, there will be plenty of things to consider. You can see which platform brought the most traffic to your website, which channel brought the most conversions, and which type of content drew the most engagement.

2. Create holiday content. 

You must participate in a holiday celebration. And the best thing you can do is create holiday-related content.

But do you know what types of content perform best on social media? Visuals.

According to studies, we remember 80% of what we see and only 20% of what we read. So you can see how much easier it is to remember visuals.

Create holiday-themed content to let people know you’re celebrating with them.

3. Customers love anything that’s free. 

Every customer enjoys receiving freebies. And by giving away free merchandise, you indirectly increase the likelihood of more sales in your store. If done correctly, this could be an excellent holiday social media strategy.

Simply offer some free items in your store, but make sure to ask people to follow you on social media. So, by offering a few products as giveaways, you can reach a larger audience. That’s a fantastic return. Make sure to incorporate giveaways into your holiday social media strategy.

4. Create a holiday calendar. 

A holiday calendar can serve as a guide to help you plan better social media marketing campaigns for each important holiday. As a result, creating a holiday marketing calendar gives you an advantage. As a result, it is critical to create a calendar that you can refer to later.

The calendar can include some of the most important holidays that can be profitable for your company. After you have created the calendar and marked the days, you can begin developing a social media marketing strategy for each day. For example, what holiday marketing activities you’ll do on that day, what user segment you’ll target, or what campaigns you’ll run.

5. Look and feel festive. 

You can dress up your social handles by changing your cover photo, profile picture, bio, and other details. Do this on all of your social media accounts, and make sure to heavily promote it.

Promote it on all of your social media channels to let your audience know you’re also celebrating the festival.

It adds a personalized touch to your social handles if you get into the festival look. Furthermore, it makes a positive impression on your followers and makes it easier for them to connect with you.


Keep your customers in mind when planning your holiday marketing campaigns. You can create beautiful content that will captivate your audience if you know your customer base and have some of the tools recommended in this article. A little imagination is the secret ingredient!

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