Social media has become an integral part of our daily lives. We use it to stay connected with friends, find news, and discover new trends. But what will social media look like in 2023? What trends can we expect to see? Read on to learn more about the top social media trends in 2023.
It is expected that video content will dominate online content in the coming years. Given that 86% of businesses are already using video as a marketing tool, this prediction is relevant. The emphasis, however, will be on short-form and bite-sized content. Aside from potentially increasing audience engagement, they can be invaluable tools for marketing and education, as 73% of people prefer to watch a short video to learn more about a product or service, according to the same report.
Brands can still drive engagement with bite-sized content, such as short-form videos, even if today’s audience has a shorter attention span, with the average human attention span now clocking in at 8.25 seconds. Twitter, for example, introduced Fleets, a feature similar to Snapchat Stories in which posts or videos disappear after 24 hours.
Augmented reality (AR) is likely to have a big impact on social media in 2023. AR technology allows users to layer digital images and information over real-world environments. This could be used for everything from providing directions or information about a location, shopping for products, or even connecting with other people. For example, imagine being able to point your phone at a restaurant and get reviews from fellow diners who have previously been there—all without ever leaving your home.
In addition to augmented reality, virtual reality (VR) is also likely to become more popular in 2023 as technology advances and becomes more widely available. VR technology immerses users in a simulated environment that they can explore and interact with as if it were real life. This could be used for gaming, travel experiences, or even just hanging out with friends remotely through shared virtual spaces. It’s expected that VR will become increasingly mainstream over the next few years—so keep an eye out!
As the world becomes increasingly connected through social media platforms, privacy and security concerns are becoming even more important topics of discussion. In 2023, it’s expected that social media companies will place renewed focus on protecting user data and ensuring that their platforms are secure from malicious actors. This could mean more stringent security protocols, enhanced encryption methods, or even additional features such as two-factor authentication for added protection against hackers and other cyber threats.
Consumers are becoming increasingly dissatisfied with the lack of privacy surrounding third-party cookies. According to the report, 70% of advertisers believe that their removal will result in a decline in digital advertising overall.
What implications does this have for brands and social media platforms? Measures such as the development of dependable first-party solutions are expected to be implemented in the coming years. Furthermore, as laws and regulations similar to the GDPR are developed around the world, brands and social media platforms will have to prioritize consumer privacy and transparency.
A slew of new feature releases in 2022 indicate that TikTok isn’t content with being the top social network for marketers. It aspires to be the most popular social network in the world.
These new features, as well as a partnership with Linktree, Shopify, and Woocommerce, and rumors of a podcast app, indicate that TikTok is on a mission to become a “super app.” A super app is an all-in-one app that includes social media, messaging, services, payments, and pretty much anything else you might do on the internet.
As you can see, there are many exciting things happening in the world of social media right now—and the future looks even brighter! By 2023, we can expect augmented reality and virtual reality technologies to become commonplace on social media platforms; increased focus on privacy and security; and much more besides! So get ready: the future of social media is here!